go to nature

governance, tourism and nature

The program area offers a wide variety of sites of natural (e.g., nature parks, landscapes, etc.), cultural, and historical interest. The project area also includes lesser-known places with natural and cultural tourist attractions. However, joint cross-border tourism planning and management initiatives are scarce, except in a few cases, such as Alpine Pearls. There is a need to develop a vision of the area as a common economic asset to be protected and enhanced. The project, therefore, aims to create a spatial development model based on the sustainable use of lesser-known tourist destinations and their natural and cultural heritage.

To achieve this, it is planned to:
1) Improve local tourism governance by sharing with citizens and economic actors an idea of tourism destination management. To this end, a tourism governance model will be developed.
2) Incorporate the principles of the "European Chart for Sustainable Tourism" (ECTS) in the design of innovative tourism products. To this end, a toolkit for sustainable tourism will be developed and applied in pilot actions.
3) Design a high-quality tourism offer that integrates active vacation, wellness, nature and culture with agribusiness, crafts and folklore.
New products developed with the same criteria will be promoted and marketed as a single cross-border tourism circuit.

Publication pursuant to Article 15, paragraphs 1 and 2 of Legislative Decree 33/2013.


Point of arrival

The Tarvisio tourist destination is located in Friuli Venezia Giulia, on the border with Austria and Slovenia

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